Category: Cannabis Law Category: Cannabis Law (show less)

Speaker
Sarah Murray
Vice President of Litigation Services
TrailQuest

Moderator
Lara DeCaro
Leland, Parachini, Steinberg, Matzger & Melnick

Whether jury trial, bench trial, mediation, or arbitration, successfully trying or defending a case depends on having a clear and persuasive trial narrative and themes. In this program, trial consultant Sarah Murray and BASF member and attorney Lara DeCaro take an exemplar case - a false advertising case in which Plaintiffs sue testing labs, accusing them of manipulating test results of cannabis for clients to improve market share - and engage with you to analyze this case from a decision maker's point of view and present principles of effective case development and trial communication that apply to any case. Take your case analysis and trial presentation skills to the next level by joining in the conversation!

For registered attendees, we will circulate a description of the exemplar case before the event so you can sharpen your questions.

Topics
A simple method for cutting to the heart of your and your opponent’s case from a decision maker’s point of view
Simple principles for analyzing your case to develop effective themes
The secrets to creating persuasive graphics that add power and clarity to your case