Speakers
Laura Craft
President and Co-Founder
OnPoint Analytics, Inc.
Gareth Macartney
Partner and Senior Economist
OnPoint, Analytics Inc.
Amanda Conley
Attorney and Partner
Brand & Branch LLP
Topics
• Different remedies for different forms of IP protection (Patent, Trademark, Copyright)
• Patent
• Reasonable royalties v. lost profits
• The "Whole Market" rule and additive value of components
• "Comparable" and "Non-Comparable" licenses as a damage benchmark
• Trademark and Copyright
• Infringer's profits
• Corrective advertising
• Basis for recent large awards