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Creating a Marketable Law Firm Brand and Protecting Your Firm’s Trademark Rights
Topics • How to create a marketable brand for your law firm • Basics of trademark law and the registration process for law firm names • Issues regarding trademark infringement and the “likelihood of confusion” analysis among law firms and other service industries
1 Participatory MCLE Credit
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(OnDemand) Creating a Marketable Law Firm Brand and Protecting Your Firm’s Trademark Rights