Speakers
Sean Stonehouse
Sales Director - California
Law Firm Marketing
Media Smack
Zach Thompson
Owner
Media Smack
Are you frustrated with your online presence and are not sure how to improve it? Stop procrastinating and get in the game!Does the 1st page of Google seem impossible to reach? It's not as far away as you think, come to learn more...Does Google Adwords & Paid Search seem like a waste of your money? Learn a better way to invest your marketing budget.
This educational seminar is designed to by life changing to not only the solo attorney firm, but all the way up to a firm with 50 attorneys. The reason is because every law firm views the way they attract clients as either 100% Referral-based or Some referrals, but actively marketing to attract specific type of prospective client and/or case. In either case, 85% of consumers making a decision on which attorney they eventually choose to call, begin their search online. This means that even if they receive your name as a referral, they usually also receive two other names as well. Out of those referrals and based on their individual research, 40% of those prospective clients end up choosing the attorney with the most credibility online, to validate their decision- rather than trusting the referral alone.
Topics
• Start-Up Marketing
• Lawyer Directories & Yelp
• Paid Advertising vs. SEO vs. Social Media vs. Blogging
• Budgeting for Advertising
• Ethical Considerations for Advertising
• The Power of Video & You Tube
• How Important are Reviews