SpeakersLaney Silverman
The Design Boutique
Jennifer Teaford
California Appellate Law Group
ModeratorBrittny Bottorff
Vice-Chair, BASF’s Solo Small Firm Section
Partner, Maier Law Group
This presentation will provide attorneys with an understanding of the ethical obligations and regulations governing how attorneys can digitally market their legal services. The panelists will discuss various marketing and branding opportunities and discuss the ethical implications and requirements of these opportunities.
Topics- How to develop a brand that best reflects your law firm’s values and quality of work in compliance with attorney ethical rules and regulations
- The importance of maintaining an updated and ethically compliant law firm brand and digital marketing presence in order to develop clients and new business
- How to effectively use social media and client testimonials to market your firm in compliance with ethical rules
- How your law firm’s digital presence impacts your overall brand reflects the quality of your legal services